Gustwiller’s Co

My Key Contributions

User Research, Product Strategy,
Interaction, Visual Design, Prototyping
& Testing, Pitching

Design Tools

Figma
Adobe Illustrator
Photoshop
Keynote

The Team

2 x UX/UI Designer

Duration

Four weeks sprint

Background/Context

Think of Gustwiller’s Clothing Co., your friendly spot around the corner. But online? Not so cool. Our job? Jazz it up! The website was like a quiet library, and we wanted to turn it into a fun online hangout.

Conflict

The website was missing the excitement. No signs saying, “Hey, check this out!” It didn’t match the real-life buzz. The problem? Gustwiller’s was a hit in person, but its online twin needed some serious love.

Rising Action

Enter us, the design rescue team. We peeked at cool websites like Eddie Bauer and JCPenney for ideas. Goal? Make Gustwiller’s website not just a store but a story, a fun place to chill online.

Climax

We didn’t just give it a facelift; we gave it a digital makeover. Now, there’s a cool menu, sliders showing off the best stuff, and trust badges saying, “We’re awesome!” The highlight? A homepage that’s like a welcome mat – inviting and super easy to use.

Falling Action

But wait, there’s more! We added stories, promos, and even a look inside the store. Want to meet the team? Done! It’s not just a shop; it’s like a virtual hangout at Gustwiller’s.

Wireframing

Developed low-fidelity and high-fidelity wireframes to outline the structure and flow of the homepage.

Prototyping

Created high-fidelity prototypes with a cohesive aesthetic, using a combination of stock imagery and existing site assets.

Iterative Design

Incorporated feedback from stakeholders, refining the design for optimal user engagement.

Challenges and Solutions

I incorporated feedback from stakeholders, refining the design for optimal user engagement. I implemented a design strategy that aligned with Gustwiller’s branding while effectively showcasing products.

Implementation

I collaborated with developers, ensuring seamless integration of the design elements.

Conclusion

In redesigning Gustwiller’s Clothing Co.’s website, the focus was on creating a visually appealing, user-friendly experience that aligns with the brand’s identity. The resulting design establishes a successful product funnel, promoting easy navigation and increased user engagement.

Resolution

And here we are – not just fixing a website but starting a digital party. Gustwiller’s online vibe now matches the store’s coolness.

Visual Design

With wireframes validated, our design team focused on the visual layer. We incorporated the small-town charm of Gustwiller’s into a modern aesthetic. A cohesive color palette, visually appealing product showcases, and subtle animations were introduced for an engaging visual experience.

The redesigned homepage ceased to be a digital facade; it became a user-centric, experiential journey. Increased user engagement, positive feedback, and enhanced brand credibility were tangible outcomes of the UX/UI design process.

More Projects