Southern Nevada Conservancy Shop | Firuza Badrieva UX/UI Designer

My Key Contributions

User Research, Product Strategy,
Interaction, Visual Design, Prototyping
& Testing, Pitching

Design Tools

Figma
Adobe XD
Adobe Illustrator
Keynote

The Team

2 x UX/UI Designer

Duration

Four weeks sprint

Background/Context

Southern Nevada Conservancy had a fantastic main site, but its e-commerce sibling felt like the odd one out. Our mission? Make them twins, especially when users hit the ‘Shop’ button. This UX design journey aimed to create not just a visual makeover but a delightful, user-centric shopping adventure.

Conflict

Ever tried wearing mismatched shoes? Uncomfortable, right? That’s how users felt transitioning between the sites. The conflict was real. Our challenge? Blend these digital outfits into a stylish ensemble that didn’t just look good but felt right.

Rising Action

We used the same colors, cool pictures, and a bit of digital magic. Custom header, footer, homepage, and menu – our design tools. We created a look that felt like home for Southern Nevada Conservancy.

Climax

Ever tried wearing mismatched shoes? Uncomfortable, right? That’s how users felt transitioning between the sites. The conflict was real. Our challenge? Blend these digital outfits into a stylish ensemble that didn’t just look good but felt right.

Falling Action

But we didn’t stop there. We asked people what they thought. Their ideas helped us fine-tune everything. It was like tuning a guitar for the perfect sound. We made sure every click felt just right for users.

Ideation & Low Fidelity Wireframe

Armed with insights from the research phase, I started sketching ideas for a custom header, footer, homepage, and navigation menu. The focus was on creating a visually cohesive design that resonated with the Conservancy’s identity. Translating sketches into tangible wireframes, I laid the foundation for the new design. The wireframes were iteratively refined based on usability principles and feedback.

Prototyping

Prototypes were developed to simulate user interactions, providing a tangible preview of the proposed design. With the wireframes as a guide, I focused on creating a design that seamlessly blended the e-commerce site with the main site.

Brand colors were strategically integrated, and captivating imagery was selected to mirror the beauty of Southern Nevada’s landscapes. The visual design aimed to tell a story and establish an emotional connection with the users.

User Testing

User testing played a crucial role in refining the design. Potential users were engaged to explore the platform and provide feedback on the overall experience. Insights gathered were instrumental in identifying pain points and making iterative adjustments to enhance usability and address concerns.

Before the User Testing

After the Iterative Testing

Before

After

Implementation

The final design was handed over to the development team for implementation. Attention to detail was paramount to ensure a seamless transition from the main site to the e-commerce platform. Continuous collaboration with the development team ensured that the design vision was faithfully translated into a functional and visually cohesive website.

Conclusion

The Southern Nevada Conservancy’s e-commerce website underwent a transformative journey, from a visually disjointed platform to a harmonious extension of their main site. The custom theme successfully integrated brand colors, engaging imagery, and compelling copy, offering users an immersive and intuitive shopping experience.

The design not only aligns with industry best practices but also elevates the overall brand identity, reinforcing the Conservancy’s commitment to environmental conservation. This UX design process resulted in a unified and aesthetically pleasing platform, establishing a strong connection with users and fostering a seamless transition from exploration to purchase.

Resolution

Ta-da! The e-commerce site became the cool twin of the main site. Clicking ‘Shop’ turned into a smooth adventure. The custom header, footer, homepage, and menu worked together, making it super easy and fun for people to buy things.